BIA for Sales
Where Intelligence Meets Business
Sales Advantage Sales Training
You think you heard everything they had to say, but did you?
(Evidence says no.)
89% of your competitors’ salespeople miss information that is critical to the conversation. Equip your team with the proven sales skills and confidence to establish trust, accurately identify cues of interest and hesitation that show where you fall on the spectrum of trust and disclosure, and reveal the important details that others miss through simple, powerful techniques.
Give them the intelligence gathering techniques to:
- Cultivate better relationships
- Ask better questions
- Conduct more effective virtual and in-person sales meetings
Your team will learn to:
- Sense what prospects wanted to share but didn’t
- Accelerate the right deals
- Uncover personal motivators
- Expedite onboarding
- Achieve frustration-free forecasting
Your Path to Success - Never See Sales the Same Way Again
Stop misreads:
Don’t accept delayed ROI:
Using personalized and interactive exercises, start your team accelerating opportunities immediately.
Transform don’t train:
When you’re successful, you hire. All BIA techniques are integrated into your existing, proven playbook and reinforced with video and repeatable exercises for future hires
Never miss another tough ask:
BIA’s simple, easy to learn skills make sensitive topics and challenging questions sound safe and inviting. BIA shares the science-backed psychology of influence and elicitation in a framework applicable to new and seasoned sellers.
What makes BIA Sales Advantage Training different?
Unique Insights
Based on techniques developed in the Central Intelligence Agency (CIA) and continuously enhanced over 20 years, our proprietary Tactical Behavior Assessment® (TBA™) methodology provides the tools you need to discover what others are missing.
Sales Methodology Agnostic
The ‘secret weapon’ of top financial service businesses and US Intelligence for decades, our unique and easy-to-learn techniques show your team how to reshape the conversation to get the information others miss.
Interactive and Engaging
An unforgettable training that teaches:
- How to establish trust and use Tactical Behavioral Analysis (TBA™) to accurately place statements on a spectrum of trust and disclosure;
- The psychology of influence and elicitation techniques for asking great questions, and
- Real world practice based on current challenges being faced by your sales team